Introduction

At AspireVerse, we believe in transparency and respect for your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit our website.

What Information We Collect

We use Vercel Web Analytics, a privacy-first analytics service, to understand how visitors interact with our website. This service collects:

✓Anonymous page views: Which pages you visit on our site
✓Performance metrics: Page load times and site performance data
✓Referral sources: Where you came from before visiting our site
✓Device information: Browser type and screen resolution (anonymized)

What We Don't Collect

Vercel Analytics is designed with privacy at its core. We do not collect:

✗Personal information (name, email, phone number)
✗IP addresses or unique user identifiers
✗Persistent cookies or tracking cookies
✗Cross-site tracking data

Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we collect analytics data based on your explicit consent (Article 6(1)(a)). When you visit our site, you have the choice to accept or decline analytics tracking via our cookie banner.

Data Retention & Storage

Vercel Analytics anonymizes all data within 24 hours of collection. Session data is automatically discarded after this period, and no long-term tracking profiles are created.

Data is stored on secure Vercel infrastructure in compliance with EU-U.S. Data Privacy Framework standards.

Your Privacy Rights

You have the following rights regarding your data:

Right to Withdraw Consent: You can change your analytics preferences at any time by clicking the settings icon in the bottom-left corner of any page.
Right to Access: Since we don't collect personally identifiable information, there is no personal data to access.
Right to Erasure: All analytics data is automatically anonymized within 24 hours.
Right to Object: You can decline analytics tracking entirely by clicking "Decline" in the cookie banner.

Third-Party Services

We use the following third-party service:

Vercel Analytics

Privacy-first web analytics and performance monitoring

Provider: Vercel Inc.
Purpose: Website analytics and performance monitoring
Data Processing: EU-U.S. Data Privacy Framework certified
Privacy Policy: vercel.com/legal/privacy-policy

WhatsApp Messaging & Email

When you contact us via WhatsApp or email, we collect:

•Email address - To respond to your inquiry
•Phone number (WhatsApp only) - For direct messaging
•Project details - Information you provide about your inquiry

Data Retention & Legal Basis

✓WhatsApp messages: 30 days for general inquiries, or duration of active project
✓Email correspondence: Retained for 24 months or until project completion
✓Legal basis: Legitimate interest (Article 6(1)(f) GDPR) - necessary to respond to your inquiry
✓ICO Registration: ZB946606

Key information from conversations is transferred to our secure CRM system within 48 hours to ensure proper service delivery and compliance.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

Cookie Preferences

You can manage your cookie consent preferences below.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

AspireVerse
Email: privacy@aspireverse.co.uk

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